Data pipelines don't exist
AI models are only as good as the data feeding them. Enterprise data lives in silos—CRM here, content management there, customer behaviour somewhere else. Vendors demonstrate AI capabilities using clean sample data, not the fragmented reality of enterprise information architecture.
Production AI requires integration architecture that aggregates, cleanses and delivers data reliably. Organisations implement AI models before building data pipelines, then discover their AI produces inconsistent results because it's fed inconsistent information.