Customer Data Platform (CDP)
Sitefinity Insight
Customer intelligence that drives personalization
Sitefinity Insight transforms visitor data into actionable customer intelligence, enabling personalised experiences across touchpoints. As an integrated CDP purpose-built for Sitefinity environments, it delivers customer data capabilities without the complexity of standalone enterprise CDPs.
Our Insight expertise includes:
- Customer data architecture and persona development
- Personalization strategy aligned with business objectives
- Lead scoring and conversion optimization configuration
- Analytics integration and reporting dashboard development
- Journey mapping and touchpoint orchestration
Questions worth asking
The right questions lead to better platform decisions.
Here are the
questions we
discuss most often with our clients.
Do you provide post-migration support in the weeks right after a Sitefinity site goes live?
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Yes - after go-live is the when real traffic, real integration load, and real content usage surface migration-specific issues that testing doesn't always catch. We stay engaged through that hypercare period rather than handing off at go-live. That's distinct from, and often followed by, an ongoing support and maintenance arrangement for ongoing operations and support.
Can you migrate content and workflows from another CMS into Sitefinity?
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Yes - this is legacy platform migration, one of our core migration services. The technical move is rarely the hard part; the real work is preserving taxonomy structures, metadata relationships, editorial workflows, and approval chains that accumulated over years, so content stays as usable in Sitefinity as it was in the old system rather than just being copied over as flat pages. We treat content auditing and taxonomy mapping as a distinct phase so we don't lose that organizational logic.
We are migrating our website to Sitefinity - what should we budget for?
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Beyond Sitefinity's software licensing, budget for professional services - typically 3-5x the licensing cost - with total implementation investment (services, integration work, content migration, and platform costs combined) landing around 6-8x the underlying technology cost for organizations with real complexity; the platform license itself is usually only 15-20% of the total. Where your number actually falls in that range depends on your content volume, integrations, and team capacity, so rather than guess at a figure that might not apply to you, we'd rather get on a short call, understand your situation, and send over a real price. If you are planning a Sitefinity migration we would love to have a Sitefinity budget conversation with you.
Do you offer Sitefinity migration services for enterprise websites?
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Yes - migration to Sitefinity is core to our practice; our team has completed 150+ Sitefinity implementations and worked across 200+ enterprise projects overall, including multi-site and multi-language portfolios. Enterprise migration carries more coordination complexity than a single-site migration - multiple stakeholder groups, existing integrations across CRM, marketing, and analytics systems, and governance requirements across sites - so we scope the assessment around that complexity.
Can you upgrade an old Sitefinity installation to the latest release?
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Yes - version upgrades are a common entry point for engagements, especially for organizations running an older on-premise release that's fallen behind. As an official Sitefinity partner with direct engineering relationships at Progress and Customer Validation Program participation, we have roadmap visibility that shapes how we sequence an upgrade, including whether it makes more sense to upgrade in place or use the upgrade as the trigger to move to Sitefinity Cloud, where future version upgrades are handled automatically.
Why should I migrate to Sitefinity Cloud?
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The case for Sitefinity Cloud is managed infrastructure and automatic platform updates - you stop owning patching, version upgrades, and infrastructure scaling, and that operational load shifts to Progress. It's not automatically the right call for every organization, though: a decoupled architecture on self-managed or commercial cloud infrastructure can offer more frontend flexibility for teams with strong development resources. We treat this as a genuine decision with tradeoffs on both sides - team capabilities, integration requirements, and cloud sovereignty needs - rather than a default recommendation, since vendor presentations tend to optimize for whichever path they're selling.
Read more on the page Sitefinity Cloud
Do you help migrate Sitefinity websites from on-premise to the cloud?
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Yes, we do. Moving from on-premise to Sitefinity Cloud is one of the migration paths we assess first before recommending a direction. The right choice depends on your team's capacity to manage infrastructure, your integration requirements, and any cloud sovereignty or compliance constraints that self-hosting was originally solving for. We map those factors before proposing a migration approach, rather than defaulting to “cloud is always right.”
Read more on the page Sitefinity Cloud